 |
| |
 |
Maintenance |
|
 |
|
|
 |
| |
The
maintenance
is one
of the
most important
points
of our
"total
SEO" approach
along
with SEO
analysis,
site optimization
and promotion.
The Maintenance
service
on a monthly
basis
is essential
to market
your web
site.
Search
engines
are consistently
refreshing
their
index
and changing
their
protocol.
Web site
placement
position
will constantly
change.
The site
might
have a
good spot
today,
but that
may erode
as more
sites
get listed
in this
site category.
Moreover,
if your
website
does not
have what
the search
engines
are looking
for after
their
algorithm
changes,
then site
position
could
drop.
|
|
WHAT WE DO?
Analyze results
and revise tactics
to maintain
or improve search
engine positioning.
Optimization
work continues
long after the
optimized site
is launched.
The continued
areas of effort
fall into 4
basic categories.
Analysis
and revision
of page optimization:
The competitive
environment
is a moving
target. To maintain
top ranking,
SEO Analysts
must evaluate
the results
and make tactical
modifications
based on performance
observations.
Adaptation
to search engine
algorithm changes:
Search engines
are constantly
modifying their
ranking algorithms.
It is not unusual
to see several
changes each
year for each
search engine.
These changes
must be identified
and analyzed
in order to
maintain top
rankings.
External
link structure
maintenance:
Over time, websites
change their
design. These
changes can
affect or "break"
inbound or outbound
external links
that can adversely
affect website
ranking.
Continued
submissions
to search engines:
Over time, search
engines "clean
house" and drop
older site pages
from their database.
Sometimes pages
are dropped
inadvertently.
Whether purposely
or not, search
engines must
be monitored
continually
to be sure website
pages are properly
indexed or resubmit
pages that have
been dropped.
To improve positioning
or placement
in search engines,
web pages should
be re-submitted
over the period
of time. |
|
|
|
|
|
|
|
| |
|
|
|
|
