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Title
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Many
search
engines
weight
the data
in your
title
more heavily
than other
data on
your web
page.
Make sure
that your
title
has keywords
that represent
your site
effectively.
For the
most part
the title
should
be short
but always
include
your keyword(s).
This is
an important
factor
for search
engine
optimization.
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| Meta
Tags |
Another
important
factor
in search
engine
optimization
is to
use the
meta-tag
description
and meta-tag
keywords
on every
page of
your site
that you
want the
search
engines
to index.
If you
don't
want a
page indexed,
then try
the robots
exclusion
tag. The
robots.txt
exclusion
protocol
has more
support
with spiders.
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| Content |
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Write
great
content
using
your most
important
keywords
prominently
throughout
your website.
Visitors
who read
the great
content
will link
to your
website
and recommend
it to
others.
Content
is the
most significant
factor
in search
engine
optimization.
Keyword
planning
- If your
keywords
are not
suitable
to your
website
there
will be
no search
engine
optimization.
Always
go for
those
keywords
which
are relevant
to your
website,
otherwise
you will
get irrelevant
traffic.
Always
do keyword
planning
on both
the search
engines
and directories
to determine
the best
set of
keywords
and keyword
phrases
your target
audience
uses.
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Alternative
Text |
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This
is also
a key
factor
in search
engine
optimization.
Always
put alternative
text in
your graphic
images
that clearly
describes
the graphic
image
and use
your keywords
whenever
possible.
Do not
put text
in a graphic
image
that has
nothing
to do
with your
web page.
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Frame
Pages
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Frame
pages
always
create
problems
in the
search
engine
optimization
process.
Most search
engines
simply
cannot
index
a frame
page.
Consider
frames
as a big
'GO AWAY'
sign.
If your
site does
use frames,
doorway
pages
are ideal
for better
rankings.
Don't
try to
fool the
search
engines.
This can
be your
biggest
mistake,
people
come up
with ways
to 'fool'
search
engines,
and they
can work
for a
little
while...sometimes.
But the
search
engines
catch
on and
write
routines
that penalize
sites
that use
this practice.
Examples
of this
include,
but are
not limited
to: repeating
keywords
over and
over;
using
invisible
text (white
text on
white
background);
using
very small
text to
jam the
keywords
in a small
area etc.
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Keep
The Important
content
near the
top of
your pages |
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The
actual
text on
your website
is very
important.
Search
engines
(spiders)
read this
to determine
rankings.
Some engines
will place
a higher
rating
of importance
based
on where
they find
the text
in your
page.
Closer
to the
top is
usually
better.
But having
keywords
throughout
your page
develops
a "theme"
and that
too is
important.
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Don't
stuff
the top
of your
pages
with data
the engines
can't
read |
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As
with the
last example,
something
higher
up on
your page
can be
more important
than something
further
down.
Therefore,
HTML formatting,
images,
scripts,
etc. toward
the top
of your
page can
result
in lower
ratings.
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Website
content
should
be your
#1 Priority |
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The
most significant
key area
in the
complete
process
of search
engine
optimization
is relevant
text.
Your quest
for high
placement
must start
with a
good website.
It is
important
to have
a lot
of text
describing
what you
do. Use
your keywords
in the
content,
but don't
repeat
them over
and over
again.
Many search
engines
rate sites
based
on 'keyword
density'.
This is
usually
a formula
that looks
at META
Keywords,
words
in your
TITLE,
words
in a paragraph's
text,
words
in links
to other
pages,
and even
words
in the
'ALT'
text on
your images.
They will
even look
at different
forms
of your
keywords.
For example,
if an
important
keyword
for you
is 'FISH',
the word
'FISHING'
in the
body of
your document
will raise
the confidence
in the
word 'FISH'
on some
engines.
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Keep
your site
uploaded |
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Make
sure that
your site
is up
to date.
No one
likes
to go
to a page
that never
changes
or that
is very
out of
date.
Make sure
that the
data in
your page
portrays
the message
that you
want to
send.
Check
the links
on your
site every
now and
again.
Make sure
the links
are still
active.
Dead links
are not
only an
inconvenience
for the
visitor,
but can
also negatively
influence
your search
engine
optimization
process
and rankings.
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Don't
go image
crazy |
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We
have all
seen pages
that are
almost
all images.
Usually
they are
the most
beautiful
sites.
After
all, your
artist
can make
beautiful
screens
that display
your content
in the
most eye-pleasing
way. However,
the search
engines
don't
have eyes.
They don't
see the
beautifully
formatted
text in
your image.
All they
see is
'yourimage.jpg',
and 'yourimage.jpg'
doesn't
go far
in terms
of content
and relevancy.
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Links
to other
pages
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We
can't
emphasize
enough
the importance
of links
in the
search
engine
optimization
process;
both from
your page
to other
pages,
and from
other
pages
to yours.
First
consider
links
on your
pages.
When many
search
engines
see links,
they consider
your site
more 'real'.
It also
gives
the search
engine
spiders
a place
to go.
Make your
links
meaningful.
Make sure
they relate
to what
you do
(and keywords
that are
important
to you).
You can't
have too
many links
on your
pages.
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Links
from other
websites |
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Some
search
engines
place
a very
heavy
rating
of importance
on how
many other
sites
in their
index
have links
to your
website.
Think
of it
for a
second.
If you
knew that
a company
was only
linked
by one
website,
versus
a company
that was
linked
by a thousand
websites,
which
one would
you consider
more important?
If you
were a
search
engine,
you would
surely
try to
link the
more important
ones first.
You should
also consider
this method
as a key
for the
search
engine
ranking
process.
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This
is where
patience
comes
in again |
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It
can take
some time
to get
a ton
of links
to your
website.
We help
quite
a bit
here;
the fact
that we
submit
to so
many sites
will help
you get
a great
head start
in this
area!
This will
also result
in a "good"
search
engine
optimization
process.
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Consider
Banner
Ads |
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These
are a
very popular
method
of promoting
your website.
They are
the little
rectangular
graphics
that you
see near
the top
or bottom
of some
popular
web pages.
If you
click
on them,
they transport
you to
another
website.
You can
make your
own banners
using
one of
the many
"banner
creating"
websites.
Most offer
free banner
making.
You can
make a
page on
your website
saying
reciprocal
links,
where
you can
exchange
the banners
with others
sites
which
will result
in excellent
results
in the
search
engine
optimization
process. |
